What is meant by merchandise tie-ins? Give an example.

What will be an ideal response?


Answers will vary.

Communication & Mass Media

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Rather than focus on the truth of the content of a speech, the Roman rhetorician Quintilian focused on a. rational appeals

b. emotional appeals. c. character of the speaker. d. interaction.

Communication & Mass Media

What are three possible ways of organizing your critique of a speaker?

What will be an ideal response?

Communication & Mass Media

Filler words such as "like," "you know," "umm," and "yeah,"

A) reduce your credibility. B) are viewed negatively by older generations. C) can reduce your chances of getting hired. D) All of these are consequences of using filler words.

Communication & Mass Media

Which of the following is an example of altercasting?

A) As a well-educated person, I'm sure you'll attend our meeting to discuss the general education program at our college. B) As an altar boy, your son is a perfect role model for all young men to follow. C) If you will sign a two-year contract, we will award you bonus points. D) You are the most valuable of all our executives. E) You can attend either the July or the October conference; take your choice.

Communication & Mass Media