At the product/market level, the tasks of information analysis, strategy formulation, and implementation should be performed by the vice president of corporate marketing.
Rationale: They should be performed by a product/market manager or an SBU executive
Indicate whether the statement is true or false
F
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The marketing and sales budget of Toby Inc is estimated to be $450 million. It has retained 800,000 customers and has acquired 350,000 new customers. The marketing administration cost of the company is $150 million
If the acquisition cost per customer is $350, calculate the approximate retention cost per customer. A) $168 B) $222 C) $320 D) $124 E) $85
Transfer pricing refers to when a company is taken advantage of by another company it does business with after it has made an investment in expensive specialized assets to better meet the needs of the other company.
Answer the following statement true (T) or false (F)
According to Table M7-1, all of the resources are being used. If the amount of resource B were changed from 96 to 97, then the maximum possible total profit would be
A) 416. B) 417. C) 419. D) 420. E) None of the above
If the average number of customers served per hour is five, then the probability that the service exceeds 21 min for any customer is ______.
A. 74.1% B. 54.9% C. 36.8% D. 17.4%