What generic strategies does Porter recommend? Discuss

What will be an ideal response?


Porter has recommended three generic strategies:
(a) Overall cost leadership, i.e., making units of a fairly standardized product and underpricing everybody else.
(b) Differentiation, i.e., turning out something unique, an item whose quality, design, brand name, or reputation for service will command higher-than-average prices.
(c) Focus, i.e., concentrating on a particular group of customers, geographic market, channel of distribution, or distinct segment of the product line.

Business

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When it is time for the church representative to sign the contract, Shane mentions that printing costs are not included in the price he quoted during the presentation

The church representative feels deliberately misled by Shane and finds that the printing costs put the ads over the church's budget. At what point should Shane have discussed the price breakdown? A) during the close B) during the pre-approach C) while building rapport D) during the presentation E) while servicing the sale

Business

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Answer the following statement true (T) or false (F)

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Answer the following statement true (T) or false (F)

Business