How might a company use a CRM system to carry out measurement and control activities?
What will be an ideal response?
A company could use its CRM system to keep track of interactions with customers and patterns in customer purchases; this information could be used to help determine whether the company is meeting specific marketing objectives.
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Market segmentation identifies specific groups of consumers or businesses based on needs, attitudes, and interests
Indicate whether the statement is true or false
The internal auditor represents the interests of third-party outsiders
Indicate whether the statement is true or false
You are appointed as the B-to-B sales representative of a manufacturing company. What are the various tasks that you will have to perform as a B-to-B salesperson?
What will be an ideal response?
Which of the following statements related to XBRL is false?
A. is an XML-based language consisting of a set of tags that are used to unify the presentation of business reporting information into a single format B. it is easily read by almost any software package, and easily searched by Web browsers C. it provides an identifying tag for each individual item of data that is computer readable D. it treats financial information as a block of text