The ________ is the percentage of homes exposed to an advertising medium.
A. rating
B. gross rating points
C. continuity
D. circulation
E. message weight
Answer: A
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When two proprietors decide to combine their businesses, generally accepted accounting principles usually require that noncash assets be taken over at their
a. historical cost value as of the date of formation. b. fair market value as of the date of formation. c. book value as of the date of formation. d. residual value as of the date of formation.
Hollywood Hair recently introduced a new acai berry moisture shampoo. Wenling, director of new product development, has just reviewed the dismal results. It appears that her team did adequate research on the product's acceptance by consumers prior to its introduction and is confused by the outcome. Wenling should
A. step down as director. B. fire and replace the team lead as an example to others. C. reward her team for their effort. D. ignore the product failure. E. demote the team leader.
Classify each of the following expenditures as capital expenditure (CE) or revenue expenditure (RE).
1. ________ Repair of transmission or engine 2. ________ Sales tax paid on the purchase price 3. ________ Training of personnel for initial operation of machinery 4, ________ Modification for new use
Equity financing does not require:
A. Collateral B. Interest payment C. Equity give-up D. Both A + B