Newspapers, magazines, books, and other publications ______.

A. are too old to be useful in researching your topic
B. can be useful in researching your topic
C. are not recommended to use by the author of this book
D. no longer exist in the digital age


B. can be useful in researching your topic

Communication & Mass Media

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We are most likely to view a relationship positively if __________.

A. its benefits are greater than its costs B. the need for affection exceeds the need for control C. its costs are equal to its benefits D. the need for inclusion is greater than the need for affection

Communication & Mass Media

PBS conducts research on its audiences and is concerned about all the following EXCEPT

a. loyalty and time-spent-viewing b. cumulative audience size c. offensive scheduling tactics d. program carriage data e. demographic composition of audiences

Communication & Mass Media

Force is always physical

Indicate whether the statement is true or false.

Communication & Mass Media

Which of the following statements is an example of a well written specific purpose statement?

A. At the end of my presentation, the audience should know the three reasons our stock price increased during the last quarter. B. At the end of my presentation, the audience should understand the two new security measures our company has instituted to enhance employee safety. C. At the end of my presentation, the audience should appreciate the importance of understanding their audience before delivering a presentation. D. At the end of my presentation, the audience should increase their order for one or more of the products our company makes.

Communication & Mass Media