Which of the following is NOT an explanation for why micro-marketing may cost too much in some firms?
A. Financial managers reduce finished-product inventories and force "out of stock" situations.
B. Some managers make decisions as if customers are eagerly awaiting any product they produce.
C. Marketing managers do target marketing.
D. Production managers focus on designing products that are easy to make.
E. Some managers don't see a business as a "total system" focused on customers.
Answer: C
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