In purchasing a direct mailing list, a response list consists of individuals who have:
A) met a specific demographic profile
B) responded to previous direct mail offers made by the company purchasing the list
C) made purchases or responded to direct mail offers in the past
D) responded to a direct mail offer within the last 30 days
C
You might also like to view...
The holder of a(n) ________ has the exclusive right to produce, sell, and use a product, process, invention, or machine for 20 years
A) trade secret B) industrial design right C) patent D) certification mark
Lester, a hardware engineer, sells his old hatchback to buy a luxury sedan. As he starts driving the new car, he realizes that it is more difficult to maneuver the sedan than his old hatchback. He also realizes that maintaining the sedan is expensive. Lester is rather uncomfortable with the purchase decision he made. In the context of consumer behavior, which of the following concepts does this scenario best illustrate?
A. Limited relationship B. Cognitive dissonance C. Marketing mix D. Psychographic segmentation
Explain the different types of cash, including cash equivalents, which would be reported as Cash in the balance sheet.
What will be an ideal response?
Which of the three tiers consists of computers, phones, and other devices that have browsers that request and process Web pages?
A) user tier B) server tier C) database tier D) resource tier