In the context of SWOT analysis, marketers can identify strengths and weaknesses by focusing on:
a. employee capabilities.
b. government policies.
c. quality of products produced by competitors.
d. foreign competitors.
ANSWER: a
When examining internal strengths and weaknesses, the marketing manager should focus on organizational resources such as production costs, marketing skills, financial resources, company or brand image, employee capabilities, and available technology.
You might also like to view...
Answer the following statements true (T) or false (F)
1. Individual recognition is more effective in some cultures than others. 2. Rewarding the wrong behavior is worse than not rewarding the right behavior. 3. A manager who fails to meet an internal customer’s expectations does not need to put forth as much effort to fix the failure than the manager would need to when helping an external guest. 4. Before offering incentives that can help satisfy needs such as achievement and growth, companies must ensure that employees’ economic needs are met.
The sum-of-the-years'-digits method of depreciation is being used for a machine with a five-year estimated useful life. What would be the fraction applied to the cost to be depreciated in the fourth year?
a. 2/5 b. 4/5 c. 2/15 d. 4/15
According to Wirtz et al., which environment is characterized by ‘rapid, discontinuous and simultaneous change in demand, competitors, technology and regulation’?
a. High-velocity b. Disproportionate c. External d. Internal
Fraud in the inducement will render an agreement void
a. True b. False Indicate whether the statement is true or false