A highly ethical organization must have all the following elements except
A. role models.
B. codes of conduct.
C. corporate credos.
D. payment plans.
Answer: D
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A sustaining innovation can be ______.
A. radical B. done only infrequently C. targeted toward potential future markets D. difficult to introduce
When a customer raises a valid objection that cannot be answered with a denial, the salesperson should most likely take which of the following actions?
A) discuss superior benefits B) engage in back-pedaling C) begin a pricing approach D) re-start the presentation E) criticize the competition
The major elements of body language include eye contact, voice, smiling, posture, and gestures.
Answer the following statement true (T) or false (F)
In its ads, The Coffee House stresses consumers' overall emotional impressions of the brand with an attractive slogan. Through this slogan, The Coffee House wants to convey that it sells exquisite and refreshing coffee to its consumers. It wants its consumers to purchase on the basis of this impression and not comparison. This is an example of a marketer using
A. bait-and-switch marketing. B. belief-bias effect. C. the mirror-image rule. D. the affect referral decision rule. E. nonqualitative evaluative criteria.