All of the following statements about cookies are true except:
A. cookies can be used to create cross-site profiles of users.
B. the data typically stored in cookies includes a unique ID and e-mail address.
C. cookies make shopping carts possible by allowing a site to keep track of a user's actions.
D. the more cookies are deleted, the less accurate ad server metrics become.
Answer: B
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A commercial showing the luxury and quality of a Lexus is based on:
A) geographic segmentation B) income segmentation C) ethnic segmentation D) geodemographic segmentation
"Intel inside" campaign promoting both the Intel Corporation and its Pentium-brand processors in conjunction with advertising for various brands of personal computers is an example of:
A) brand equity. B) brand symbol. C) co-branding. D) brand extension. E) brand loyalty.
Out-group members are likely to ______.
a. set the precedent that marginal behavior is unacceptable b. have good relations with in-group members c. have in-group members willingly “pick up the slack” d. have in-group members question the fairness of their having to perform at a higher level
Firms achieve ________ through efficient procedures and excellent supply chain management.
A. customer loyalty B. locational excellence C. value-based pricing D. operational excellence E. customer excellence