Porter identified three generic strategies that a business could follow after identifying a market it wanted to enter. Which of the following is not included as one of Porter's three generic strategies?
A. Broad differentiation.
B. Supplier cost differentiation.
C. Focused strategy.
D. Broad cost leadership
B. Supplier cost differentiation.
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After calculating both the brand development index (BDI) and the category development index (CDI), a media planner obtains the following results: low BDI and low CDI. Which of the following is likely to be true of the product class and the product?
A. low market share and poor market potential B. high market share and good market potential C. high market share but not a good market to advertise in D. low market share and good market potential E. high market share with required monitoring for sales decline
The ____________________ is a short synopsis of the important ideas, observations, problems, and conclusions contained in your report.
Fill in the blank(s) with the appropriate word(s).
Leadership is a necessary (but not sufficient) condition for organizational success. Leaders should emerge at which level(s) of an organization?
A. Only at the top B. Throughout the organization C. In the middle D. Only during times of change
Which sentence applies the appropriate word usage?
a. What is the date of the physical year-end for the company's financial records? b. She went to see her doctor for her yearly fiscal. c. Both of the above. d. None of the above.