?Why is marketing important to businesses and to the economy?
What will be an ideal response?
?Businesses must engage in marketing to survive and grow, and marketing activities are needed to reach customers and provide products. Financial resources generated from sales are necessary for the operations of a firm and to provide financial returns to investors. Innovation in operations and products drive business success and customer loyalty. Marketing activities help to produce the profits that are essential to the survival of individual businesses. Without profits, businesses would find it difficult, if not impossible, to buy more raw materials, hire more employees, attract more capital, and create additional products that, in turn, make more profits. Therefore, marketing helps create a successful economy and contributes to the well-being of society.
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A _________ organization facilitates the learning of all its members and continuously transforms itself.
Fill in the blank(s) with the appropriate word(s).
A well-thought-out plan for establishing, building, and maintaining quality relationships is a:
A) relationship strategy B) customer strategy C) product strategy D) presentation strategy E) personal selling philosophy
A retailer that sells to multiple segments should use which management alternative?
a. professional manager system b. decentralized structure c. owner-manager system d. centralized structure
When executing a stored program, any DBMS_OUTPUT lines are placed in an output buffer, which dumps its contents to the screen when the program has completed execution.
Answer the following statement true (T) or false (F)