Which of the following data/tools that inhabit the experience data ecosystem provides purely diagnostic data and no tracking data?
A) customer experience measurement systems
B) user testing
C) web analytics
D) voice-of-the-customer programs
B
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Fieldworkers who cheat by submitting bogus questionnaires are an example of:
A) intentional fieldworker error B) unintentional fieldworker error C) intentional respondent error D) unintentional respondent error E) none of the above; fieldworkers do not cheat
What is it called when we perform tasks for our own innate satisfaction?
A. determined B. intrinsic motivation C. competence D. meaningfulness
When visiting a museum, you would expect to find knowledgeable museum guides who would be able to give you historical information on the museum's collections and special exhibitions. If you did not find any trained museum guides to assist you, then the museum has what type of gap? Explain why you chose your answer.
What will be an ideal response?
Using the above study and additional recent, relevant data sources, use the ScanStep © worksheet to analyse the macro environment that Airbus faces, with particular reference to issues that may affect the A380.
The first table below summarises key issues that Airbus needs to be aware of and adopt considered postures towards.