The owner of Fiori Flower and Gift Shop has noticed a gradual decline in its number of customers over the last three years. The owner suspects that many of its regular customers are now buying flowers at the newly opened Kroger supermarket. It would be appropriate for the owner to institute ________ marketing.
A. Offensive
B. Guerrilla
C. Defensive
D. Flanking-movement
E. Vertical integration
Answer: C
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a. True b. False Indicate whether the statement is true or false
The financial statement that presents a summary of the revenues and expenses of a business for a specific period of time, such as a month or year, is called a(n)
A) prior period statement B) statement of owner's equity C) income statement D) balance sheet
A principle of the human relations approach is that
A. management should cooperate with workers to ensure that jobs match plans. B. management is a profession and can be taught. C. wasteful movements can be identified and removed to increase productivity. D. scientific methods should be applied to analyze work. E. social needs mattered more than economic needs.
Systems ____________________ is usually the first step in the development of a new or modified information system.
Fill in the blank(s) with the appropriate word(s).