A group support system (GSS) is any combination of hardware and software that enhances group work either in direct or indirect support of decision making. When and how did GSS evolve?
What will be an ideal response?
GSS evolved after information technology researchers recognized that technology could be developed to support the many activities normally occurring at face-to-face meetings (e.g., idea generation, consensus building, and anonymous ranking).
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Stealth marketing involves pitching the benefits of a product to other people without revealing you are paid or compensated by the company to do so
Indicate whether the statement is true or false
Which of the following is true about customer reactive strategies?
A) It refers to overreaction to customer demands due to limited competitor knowledge. B) It involves viewing each customer as having unique needs. C) It refers to addressing customer complaints quickly, to avoid escalations. D) It refers to advertising strategies aimed at encouraging positive customer reactions. E) It involves measuring and analyzing customer reactions to marketing strategies.
In order to perform internal analysis of preferences, both preference and perception data must be obtained
Indicate whether the statement is true or false
Revenue should be recognized when
A) cash is received B) the service is performed C) the customer places an order D) the customer charges an order