From a consumer's perspective, what are the limitations of getting information from an online review?
What will be an ideal response?
Online reviews can be biased or fake. Research has shown that social influence can lead to disproportionally positive online ratings, and subsequent raters are more likely to be influenced by previous positive ratings than negative ones. Consumers posting reviews are susceptible to conformity pressures and adopting norms of others.
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A survey is ________ if it produces identical results when repeated under similar conditions
A) valid B) objective C) representative D) bias-free E) reliable
If a firm is growing and expanding its accounts receivable and inventories faster than its current operating liabilities its cash flow from operation will normally be
a. greater than net income b. less than net income c. greater than the change in working capital from operations d. greater than the change in cash
Reviewing functions of the State Department's USIA, it is evident that its leaders value education as a public relations technique
Indicate whether the statement is true or false
Reference checks, if completed during the selection process, usually have the following characteristics EXCEPT:
A. Provide information from previous companies on dates of employment and positions B. Generally only provide positive reports on the candidate C. Personal references are usually hand-picked by the candidate D. Generally will provide detailed information on previous performance E. Provide minimal information on the candidate’s background