SELECT ALL THAT APPLY. Which of the following characteristics are likely to produce a generic lead and make readers feel cheated?

A. accuracy
B. hyperbole
C. focus
D. overgeneralization


B. hyperbole
D. overgeneralization

Communication & Mass Media

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Re?ective appraisals are also called the "looking glass self" because we see ourselves through

other people's eyes. Indicate whether the statement is true or false

Communication & Mass Media

Members of high-context culture tend to speak more, speak louder, and speak more rapidly than people from low-context cultures

Indicate whether the statement is true or false

Communication & Mass Media

Classical plot structures are linear and often take the form of a

a. journey, chase, or search. b. "slice of life." c. conversation or debate. d. story with no clear-cut beginning or end.

Communication & Mass Media

Which ability of PR practitioners is going to determine their worth to an organization?

a) Communication b) Evaluation c) Research d) Planning

Communication & Mass Media