In order to collect a sample of texts, it is crucial that the researcher first identify her unit of analysis

Indicate whether the statement is true or false.


True

Communication & Mass Media

You might also like to view...

Viewpoints organizational members hold about the world, including perceptions, thoughts, feelings, and beliefs, are called ______.

A. artifacts B. assumptions C. attitudes D. values

Communication & Mass Media

Organizations build an identity and an image through stories, slogans, phrases, etc. The most common two ways an organization transmits its identity is through the valuing of either:

A. Things or people B. Images or money C. People or beliefs D. Ideas or relationships

Communication & Mass Media

Those opposite of First Amendment absolutists are advocates for technocratic control—they feel media cannot be trusted to communicate responsibility and argue for direct regulation. An example of one of these advocates would be:

a. Freud b. Harold Lasswell c. William Hachten d. Denis McQuail

Communication & Mass Media

After determining the purpose of a blog, what should the writer do next?

A. write as many articles as possible on the chosen topic B. try to monetize the blog by seeking advertisers and writing promotional content for products C. build a brand by establishing a footprint across multiple platforms D. attempt to understand the needs of the readers and adjust the content accordingly

Communication & Mass Media