Researchers found that goals set at a high, but not unreasonable level of difficulty produce better results than less challenging or easier goals. This research finding applies to which characteristic of goal-setting theory?
A. specific goals
B. difficult goals
C. goal acceptance and commitment
D. feedback
B. difficult goals
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Incentives that can be used to encourage consumers to make online purchases include all of the following, except:
A) follow-up incentives B) financial incentives C) convenience incentives D) value-based incentives
Which of the following accounts is increased by a credit entry?
a. Cash b. Equipment c. Accounts receivable d. None of these choices.
Why do marketers consider prestige products to be an exception to the law of demand?
A) The demand curve for prestige products slopes downward and to the right. B) Increasing the price of prestige products can make them seem more desirable. C) Demand for prestige products often is greater than supply. D) Prestige products such as diamonds, sapphires, and emeralds are nonrenewable resources. E) Customers are more aware of any price changes to prestige products.
In compensation, a golden parachute provides ______.
A. stock options to executives instead of a higher salary B. executive incentives to improve long-term organizational performance C. a company funded retirement plan for senior level executives D. a large lump sum payment to executives who are dismissed from a merged or acquired firm