Describe the two steps of the persuasion process according to Social Judgment Theory.

What will be an ideal response?


First a person assesses the argument and then makes a decision based on that assessment.

Communication & Mass Media

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The halo effect infers that if someone has some positive qualities, you are likely to associate him/her with other positive qualities

Indicate whether this statement is true or false.

Communication & Mass Media

Define and describe the different types of influence. Compare the effectiveness of each type

What will be an ideal response?

Communication & Mass Media

What tends to be the most difficult audience variable to analyze today?

a. affectional orientation b. religiousness c. relational status d. gender

Communication & Mass Media

The approach that represents a model of self-disclosure that reflects both breadth and depth of shared information is __________.

A. the Johari window B. social exchange theory C. the relational dialectics approach D. the social penetration model

Communication & Mass Media