Which of the following is most likely to be the reason due to which the Logitech brand transferred well from mice to trackballs?
A) simplicity of the product
B) transferability of the symbol
C) transferability of the associations
D) high level of brand awareness
C
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The following set of items describes activities completed by a company in purchasing and paying for merchandise. For each activity, identify whether or not the activity adheres to or violates sound internal control procedures. All documents attached to an invoice approval form are canceled before a check is signed
a. Adheres to sound internal control procedures b. Violates sound internal control procedures c. Neither strengthens nor violates internal control
If a brand element has the characteristic of being memorable, the brand is credible and suggestive of the type of person who might use the brand
Indicate whether the statement is true or false
Rejecting both the old and new culture is known as ______.
A. avoidance B. marginalization C. assimilation D. separation
Which of the following is FALSE concerning writing analysis tools of word processing programs?
a. Sentence fragments, passive voice, jargon, and cliches are some types of errors than be detected. b. After reviewing a document, the program can generate the total word count, average sentence length, and readability measures. c. They are more beneficial to writers familiar with the principles of writing than to those who are not. d. Use of the features eliminates the need for the reader to check a passage for grammatical correctness.