Implicit in _____ is the assumption that there is a problem that audience members can help solve by taking certain actions

A) ?speeches to activate
B) ?speeches to convince
C) ?speeches to actuate
D) ?speeches to convey


C

Communication & Mass Media

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Persuading people to replicate a good deed that is done by others is called

a) social proof. b) reciprocity c) consistency. d) authority

Communication & Mass Media

Nicole will be making a presentation in class on how to build a simple bookcase. Which of the following statements best represents the type of memorable and informal language she should use in her oral presentation?

a. "Carefully calculate the exact units of measurement in feet and inches before proceeding to the lumber." b. "One should take precautions when measuring and cutting one's materials." c. "Measure twice, cut once." d. "It would be the best plan to measure the board carefully several times before beginning to cut them." e. All of the above are equally appropriate.

Communication & Mass Media

The nation’s first publicity firm, the Publicity Bureau, was founded in Philadelphia in the early 1800s

True. False.

Communication & Mass Media

What is wrong with the following speech statement:

"If you believe we should have stiffer penalties for juvenile offenders, then write to your congressman." a. The language is controversial and likely to incite a negative emotional response in listeners. b. The language is sexist, as the term "congressman" implies only men serve in the legislature. c. The language should be more vivid and specific in order to move the audience to action. d. The language should create a sense of drama and suspense in order to move the audience.

Communication & Mass Media