When we listen to a short talk, the textbook notes that most of us

cannot accurately report ___________of what was said.

a. 10%
b. 20%
c. 50%
d. 35%
e. 42%


c

Communication & Mass Media

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Which of the following is NOT an effective design consideration?

A. Use contrasting colors. B. Group similar visual items together. C. Incorporate a variety of different fonts. D. Ensure that every element on the screen aligns with at least one other item.

Communication & Mass Media

Neil was born in 1942. Which of the following characteristics would likely NOT apply to Neil based upon the generational trends outlined in the text?

a. He has a high degree of formal education.
b. He has only been married once.
c. He tends to "save for a rainy day."
d. He is not easily persuaded.

Communication & Mass Media

Wayne sells natural gas to large corporations that need it to fuel generators or as a raw material in a chemical process. As such, Wayne sells a:

a) specialty product. b) systems product c) feature product d) commodity.

Communication & Mass Media

People who grow up in many different cultural contexts because their parents relocated are referred to as:

A. stereotypes. B. global nomads. C. model minorities. D. culture brokers.

Communication & Mass Media