Using graphics in a message to distort facts is:
a. ethical in some situations.
b. never ethical.
c. ethical if approved by a supervisor.
d. always ethical.
b
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Net income divided by average owner's equity equals ____________________
Fill in the blank(s) with correct word
How can you maximize the changes of a positive response in the close of a persuasive request for action?
A) Use the AIDA plan B) Identify a specific and easy to follow course of action for the audience to take C) Use the direct format D) Include several attention getting devices E) Gain credibility
Insider trading occurs when anyone buys or sells stock based nonpublic information
Indicate whether the statement is true or false
Positioning issues are especially important when competitors in a market appear to be very similar.
Answer the following statement true (T) or false (F)