Identities are

a. fixed, with a core identity always in place.
b. stable to some extent, but change over time.
c. predetermined based on genetics.
d. fluctuating, with no permanent characteristics.


B

Communication & Mass Media

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Carly works in the marketing department at a regional grocery store chain. She is creating a customer survey and includes the following question: "Do you prefer name brand or generic grocery products and list your favorite products." What is wrong with Carly's survey question?

a. It does not accommodate all possible answers. b. It asks two different questions. c. It is a closed-ended question. d. It is an open-ended question.

Communication & Mass Media

To commemorate its first anniversary celebrations, a marketing company released a DVD that contained images and videos of various events from the past year. The DVD was distributed to all employees and most of the company's clients

A few months later, the company received a notice from a musician's lawyers for a copyright infringement. The company argued that they had credited the musician on the DVD and on the first and last screens. What step did the company miss? a. Obtaining permission from the artist b. Checking whether the artist was still alive c. Scrolling the artist's name throughout the video d. Sending a copy of the DVD to the artist

Communication & Mass Media

An especially good way to invite the audience to respond internally to your topic is to ________

A) ?ask a rhetorical question B) ?establish your credibility C) ?tell a shocking joke D) ?preview your ideas E) ?begin with a visual aid

Communication & Mass Media

If a listener asks a question unrelated to your talk, guide your questioner back to the message you have prepared

Indicate whether the statement is true or false.

Communication & Mass Media