Most airline frequent flyer programs reward the most frequent flyers with business class upgrades and flight lounge privileges. Airlines are using these rewards as a means of implementing _____ segmentation.
A. lifestyle
B. motive
C. usage-rate
D. demographic
E. personality
Answer: C
You might also like to view...
List the various functions performed by members of a marketing channel
What will be an ideal response?
Study of waiting-line models helps operations managers better understand:
A) service systems such as bank teller stations. B) maintenance activities that might repair broken machinery. C) shop-floor control activities. D) service systems such as amusement park rides. E) all of the above
Waste on the production line will result in an unfavorable materials price variance.
Answer the following statement true (T) or false (F)
Inside Tanya's monthly statement from Tex-Oil was a leaflet for a portable air compressor. The advertisement for the air compressor is an example of a
A. public relations release. B. self-mailer. C. broadside. D. house organ. E. statement stuffer.