Criticism of 3BL suggests 3BL is comparable to
A. PR rather than organizational values.
B. a public confession.
C. a marketing campaign rather than a product.
D. a code of ethics hanging on the wall in every office: it does not lead to ethical behavior.
Answer: D
You might also like to view...
Commercial vendors who provide sales training offer courses based on:
A) Universal Sales Theory B) the theories of Dale Carnegie and Napoleon Hill C) a variety of sales approaches dating back decades D) modern sales approaches that have been regression-tested E) graduate-level MBA sales work
In a noncarrier contract for the sale of goods where the goods are held by a bailee, tender of
delivery can occur upon the happening of the following except: A) Seller tenders to the buyer a negotiable document of title covering the goods. B) Seller tenders to the buyer an acknowledgment from the seller's bank that the goods have been sold. C) Seller tenders to the buyer a nonnegotiable document of title. D) Seller procures acknowledgment from the bailee of the buyer's right to possession of the goods.
Which of the following statements about global brands is most accurate?
A. A global brand is a collaborative effort among several different national firms. B. A global brand is marketed under different names but uses identical ads for all markets. C. A global brand has centrally coordinated marketing programs. D. A global brand alters the product formulation or service for each geographical region. E. A global brand delivers multiple benefits based on the GDP of each country.
A company borrowed cash from the bank by signing a 5-year, 8% installment note. The present value of an annuity factor at 8% for 5 years is 3.9927. The present value of a single sum at 8% for 5 years is .6806. Each annual payment equals $75,000. The present value of the note is:
A. $18,784.28. B. $56,352.84. C. $375,000.00 D. $110,196.89. E. $299,452.50.