Producers of interactive media must deal with all but one of the following issues:

a. assets
b. basic interactivity
c. complex interactivity
d. saturation


D

Communication & Mass Media

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Investment into ______ in the 1990s pushed the stock market to incredibly high levels, but lack of interest into invested companies led to a stock market crash in the 2000s.

A. television B. dot-com companies C. cellular phone companies D. all of these

Communication & Mass Media

Integrated communication uses a combination of strategies to implement a communication plan

Indicate whether the statement is true or false

Communication & Mass Media

Who are social media influencers and how could they benefit an organization’s social media campaign?

What will be an ideal response?

Communication & Mass Media

Identify the Nielson acronym PPL:

a. possible potential listener b. pretty popular listenership c. portable people meter d. all of these e. none of these

Communication & Mass Media