To make data collected from customer satisfaction surveys useful, a company should do which of the following?
A) protect the information from data mining
B) compare the data to the company's previous ratings
C) purchase a formal CRM system
D) determine the CLV
E) offer a reward program
B
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A hacker sends a database command after regular data in an online submission form. This command inserts an unauthorized record giving access to the hacker. Which risk is being discussed here?
a. SQL injection b. HTML c. Cross-site scripting d. Java
Which accounting term does not mean the same as the others?
a. Retained earnings b. Net worth c. Capital d. Owner's equity
If you want to encourage immediate discussion of your bad-news message, which of the following would be an appropriate choice for delivering your message?
A) Website B) Memo C) Email D) IM E) Letter
MPR professionals should monitor blog posts because they can perform all of the following functions EXCEPT
A) providing psychographic data. B) acting like a media mention. C) spurring word-of-mouth. D) increasing product sales. E) analyzing new products.