The fact that news organizations have avoided stories that offend tobacco companies (many of which are large conglomerates) is an example of what aspect of the business environment?
a. Marketing perspective
b. Commercialism
c. Ownership
d. Branding
b. Commercialism
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Joe is trying to finish his speech about gun control. He reads on a blog that death rate due to gun violence has risen 12% in the last year but cannot figure out how the blogger arrived at the number. What is the best choice Joe can make?
A) Cite the blogger, but not mention that she is a blogger and not an expert. B) Paraphrase the statistic in his own words instead of citing it directly. C) Keep searching for a better source on gun violence, rather than cite the blogger. D) Cite the blogger, but mention that she is a blogger and not an expert.
Qualitative interviewing uses similar approaches to interview protocols as the standardized interview used by survey researchers
Indicate whether the statement is true or false.
Products in a given brand category that are essentially the same are called unique selling propositions (USPs).
Answer the following statement true (T) or false (F)
In the evaluative phase of a campaign, if reporters showed little interest in a campaign, it might be attributed to which one of the following issues?
a. an objective issue b. a strategic issue c. a tactical issue d. an implementation issue