Answer the following statements true (T) or false (F)

1. The digital age of integrated media has changed the core process for reporting news today.
2. The curious person is more likely to be a good reporter.
3. To stay objective, news reporters should not be physically present at an event as it happens.
4. How is the most important consideration of the five Ws and H.
5. When developing your story and talking to someone who wishes to remain anonymous, you do
not have to verify what he or she tells you.


1. FALSE
2. TRUE
3. FALSE
4. FALSE
5. FALSE

Communication & Mass Media

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The first step in developing and executing a campaign is to:

a. define the problem. b. evaluate the impact of the problem on publics and on the organization. c. decide which tactics fit the strategy best and how you will monitor each aspect. d. none of the above

Communication & Mass Media

Emotional dissonance is when conflict exists between the emotions an individual genuinely feels and those required to be displayed within the organization

Indicate whether this statement is true or false.

Communication & Mass Media

Because humans are visually oriented, we are attracted by ________, which often motivates us to get to know someone better.

A. complementarity B. appearance C. similarity D. proximity

Communication & Mass Media

You've been assigned a three-minute informative speech on a topic of your choosing. Explain at least three different methods you might use to begin the topic selection process.

What will be an ideal response?

Communication & Mass Media