Explain how one gains customer loyalty.
What will be an ideal response?
To gain and maintain customer loyalty, managers must deliver the fundamental success drivers: innovation, quality, service, speed, and cost competitiveness. Customer loyalty will lead to a competitive advantage when a company is doing better than a competitor at providing value to customers.
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Form W-2 is called the Wage and Tax Statement
a. True b. False Indicate whether the statement is true or false
All of the following are terms for products developed by retailers except
A. house brands. B. own brands. C. manufacturer's brands. D. store brands. E. private-label brands.
A marketer interested in segmenting a business market based on ________ intends to eventually segment the market based on power structure and nature of existing relationship
A) situational factors B) purchasing approaches C) personal characteristics D) operating variables E) demographic variables
AMS is a factory situated on the coast that uses chemicals like lead and arsenic in its daily production processes. It discharges the waste products of the manufacturing process into the sea nearby
From the information provided in the scenario, we can infer that ________. A) AMS is a heavy electrical goods company B) AMS is using radioactive minerals C) AMS is likely to face corrective action by the U.S. Army Corps of Engineers D) AMS is a source of pollution that is fixed and stationary