All of the following are terms for products developed by retailers except
A. house brands.
B. own brands.
C. manufacturer's brands.
D. store brands.
E. private-label brands.
Answer: C
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Which of the following would not be taken into account by a company using an ethnocentric approach to pricing decisions?
A) the possibility of implementing a penetration strategy B) profitable price points that could be tied to local sourcing as opposed to home-country sourcing C) integration of price with other marketing mix elements D) factors unique to individual country markets E) None of the above would be taken into account by a company using ethnocentric pricing.
Which of the activities in this project has the greatest amount of slack?
Activity Length Predecessor A 7 -- B 4 A C 8 A D 3 B, C E 2 B F 8 D, E A) B B) C C) D D) E
When personal computers were in the market introduction stage of their product life cycle, advertising helped consumers understand the needs of owning a computer. Now that personal computers have wide acceptance among business and home users, the advertising is focused more on trying to get consumers to purchase a particular brand of computer. So personal computer advertising used to be ________ advertising in market introduction, but it is now ________ advertising in market maturity.
A. pioneering; institutional B. competitive; pioneering C. comparative; pioneering D. pioneering; competitive E. comparative; reminder
Nick wants to make money, so he starts his own business as a sole proprietor. He likes this form of business because
A. he will get to keep all of the profits the business makes. B. profit is guaranteed since he will be the only owner. C. it will provide a steady income for him. D. he has to split the profits with only one other person. E. he has to pay small dividends to the other owners.