Income from ________ is exempt from federal income taxes?
A) money market funds
B) municipal bond funds
C) government bond funds
D) REITs
Answer: B
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Which of the following provides a firm with one or more specialized services, such as media buying or creative development, that an advertising campaign requires?
A) a limited-service agency B) an account management agency C) a retail advertising agency D) a media planning agency E) an integrated marketing agency
Which statement concerning marketing research in retailing is not correct?
a. The use of intuition is an example of the use of marketing research in retailing. b. Marketing research reduces a retailer's risk. c. Marketing research should be a continuous process. d. Marketing research can involve such facets of a retailer's strategy as pricing, location, and store image.
Which of the following groups is responsible for approving changes in the fundamental structure of the business?
A) the shareholders B) the board of directors C) the corporate officers D) the financial investors
Alexandra is building her personal network as she prepares for her job search. Which of these should she do first?
A) Follow up on her referrals B) Develop a contact list C) Make contacts in person and online D) Send her résumé in response to all open positions she sees