The CEO of a bank in Montana approaches the marketing director, explaining that the bank is considering expanding into Wyoming. The CEO asks the marketing director to design a research project to collect demographic data about Wyoming residents by county and zip code. What is an inexpensive option for collecting this data?
What will be an ideal response?
This information is already known and is available on the U.S. Census Bureau website, available at a low cost. The one concern is that census data are collected only at the beginning of each decade, so they can become outdated.
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Advertisers are reluctant to use magazines as an advertising medium because
A. magazines printing costs are increasing because of mass circulations. B. magazines have a low cost per thousand (CPM). C. the results of magazine advertising cannot be measured. D. magazines cannot deliver high frequency. E. online magazine circulation is inefficient.
Group theory, relationships, and leader effectiveness were three themes that dominated leadership research in which decade?
A. 1950s B. 1970s C. 1980s D. 1990s
A reduction in supply can help dramatically reduce safety inventory required without hurting product availability
Indicate whether the statement is true or false.
The police arrived at Otis's apartment one evening and demanded to look around "just to make sure nothing was happening." They had no warrant and had received no complaints about him. Which statement best describes this situation?
A. The police probably should not have bothered Otis, but they really did nothing wrong. B. The police violated Otis's Fourth Amendment rights. C. The police were in the right; they must have suspected Otis had committed a crime. D. The police violated Otis's Sixth Amendment rights.