Answer the following statement(s) true (T) or false (F)

1. Having team members with particular expertise in one area has generally not been
shown to have a positive effect on campaigns.
2. Because for-profit organizations and non-profit organizations typically pursue the
same communications goals, communications goals can often be shared across both
situations
3. Setting communications goals for an organization requires that they be responsive
to internal, external and historical considerations.
4. Goals may include how an organization is uniquely distinguished in the minds of its
key publics.
5. A collaborative approach to goal-setting can lead to increased buy-in from the
stakeholders involved


1. false
2. false
3. true
4. true
5. true

Communication & Mass Media

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Listening to remember is also known as comprehensive listening

Indicate whether the statement is true or false

Communication & Mass Media

Programs like Today on NBC are considered news-entertainment hybrids

Indicate whether this statement is true or false.

Communication & Mass Media

Which of the following suggestions helps an individual improve his/her people-oriented listening style?

a. review and summarize the overall meaning of what has been said to put the information into a logical order. b. consider the speaker's credibility; is he/she trustworthy? c. remove distractions to let the speaker know he/she have your full attention. d. weigh the evidence to make sure what is being said makes sense.

Communication & Mass Media

The purposes of outlining include all of the following EXCEPT

A) to check the scope of the speaker's content. B) to test the logical relations among parts of the speech. C) to estimate the length of the speech. D) to check the relevance of supporting ideas.

Communication & Mass Media