Without defining the desired product positioning and value proposition for a specific target market, the ________ process would quickly deteriorate into an internal process that was built around product features rather than customer benefits

A) brand naming
B) brand identification
C) brand encoding
D) brand equity
E) brand extension


B

Business

You might also like to view...

What are three advantages associated with using the formula sales presentation method?

What will be an ideal response?

Business

Which of the following is an example of a business investment?

A) net revenue B) operating profit C) gross rating points D) marketing budget E) profit margin

Business

Retailers should measure productivity strictly from the perspective of cost cutting

Indicate whether the statement is true or false

Business

The per se rule is applicable to restraints of trade that are considered inherently anticompetitive

Indicate whether the statement is true or false

Business