Consider the following item found on an instructor evaluation questionnaire at one university:

“The instructor’s lectures were dynamic and useful”
Strongly Agree Agree Neutral Disagree Strongly Disagree

What guideline for asking questions is violated in this example?

a. Avoid double-barreled items
b. Avoid leading questions
c. Questions should be clear
d. Questions should avoid negative wording


Answer a

Communication & Mass Media

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Entrepreneurs in __________ moved faster than their government and established over 100,000 Internet cafes before the government was set to monitor and censor Internet traffic

Fill in the blank with correct word

Communication & Mass Media

Organizations should observe which one of the following principles when staffing over the long term on its communications projects?

a. Teams with skill shortages should supplement with paid expertise. b. Generalists will typically outperform specialists. c. Teams with evenly distributed skills are generally more cost-efficient. d. Specialists will typically outperform generalists.

Communication & Mass Media

Analyze how the fundamental attribution error could be a unique U.S. phenomenon

What will be an ideal response?

Communication & Mass Media

When analyzing color in film, scholars recognize that red is the universal symbol for danger

Indicate whether the statement is true or false

Communication & Mass Media