Organizations should observe which one of the following principles when staffing over the long term on its communications projects?

a. Teams with skill shortages should supplement with paid expertise.
b. Generalists will typically outperform specialists.
c. Teams with evenly distributed skills are generally more cost-efficient.
d. Specialists will typically outperform generalists.


d. Specialists will typically outperform generalists.

Communication & Mass Media

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Clever real estate agents in North America have long baked a loaf of bread in a house's oven before prospective buyers visit; this practice is based on which concept?

A. smell memory B. kinesics C. smell adaptation D. gustorics

Communication & Mass Media

Angelica is nervous about her upcoming presentation to a group of

senior managers about the status of a product development project in her department. She doesn't feel confident about her presentation skills. She worries that the managers will find her boring. Angelica's primary source of presentation anxiety is fear ofa. fear. b. the unknown. c. the spotlight. d. the audience. e. breaking the rules.

Communication & Mass Media

A crisis probability factor is part of

A) a communication audit B) a crisis planning team C) a crisis management team D) a crisis plotting grid E) None of the above

Communication & Mass Media

Lois is particularly good about keeping the parent organization aware of what is happening in the work group of which she is a part. Lois is known as a

A. boundary spanner. B. group initiator. C. problem-solver. D. group norm.

Communication & Mass Media