Formal authority is:
a. the power to accomplish an assigned task
b. a duty to perform at the highest level
c. being responsible for all work completed
d. the right to give orders and set policy
e. an obligation to perform an assigned task
d. the right to give orders and set policy
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Which of the following is a strategy for a market leader (rather than a market challenger) when marketing a low-involvement product?
A. use Internet search engines such as Google to assist buyers B. use sales promotion such as free samples, coupons, and rebates to encourage trial of their brand C. use repetitive advertising messages that reinforce a consumer's knowledge or assure buyers they made the right choice D. link their brand attributes with high-involvement issues E. use advertising messages that focus on getting the brand into a consumer's consideration set
Using slides for a presentation that do not require the use of your hands or a laser pointer to direct the audience's attention are needed when _____
A) the audience will view the presentation from a remote location B) you are using your own computer to present the slides C) you need to present using a microphone D) you are addressing senior leadership within the organization E) the presentation is casual
When a subsidiary's financial statements are consolidated, ____________ exposure occurs.
Fill in the blank(s) with the appropriate word(s).
_______________ is the second barrier to applying the principles of the inclusive workplace to international collaborations
a. Available resources b. Leadership attitudes c. Discrimination d. Community understanding