The ______ assessment leads to the generation of strategic premises about the future environment, while the ______ assessment leads to a redefinition or reaffirmation of organizational core competencies.

a. external; internal
b. internal; external
c. environmental; SWOT
d. SWOT; environmental


a. external; internal

Business

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Which of the following steps in the segmentation process involves determining the demographics, lifestyles, and usage behaviors that make one segment meaningfully different from another?

A) segment strategy "acid test" B) segment positioning C) segment attractiveness D) segment profitability E) segment identification

Business

Which of the following task is not performed by generalized audit software?

a. Footing a file. b. Obtaining file statistics. c. Checking for gaps in processing sequences. d. Preparing custom reports. e. All of the above tasks can be performed using GAS.

Business

MegaCorp is incorporated in the state of Delaware and is registered only in Delaware. Jolene purchased a MegaCorp product from a company's sales representative following a presentation in Michigan. Jolene was seriously injured by the product in Michigan. Under the Model Act, if Jolene sues in Michigan, can MegaCorp defend the suit there?

a. MegaCorp may only defend against a lawsuit in Michigan if it first registers by paying back fees, taxes, and penalties. b. Yes, MegaCorp can bring or defend against a lawsuit in any state regardless of whether the corporation is registered to business in that state. c. Yes, MegaCorp can defend against a lawsuit in Michigan regardless of whether MegaCorp is registered to do business in that state. d. No. Jolene must sue and MegaCorp may defend a lawsuit only in Delaware.

Business

A 116-page Calvin Klein ad in Vanity Fair was made to look like its own magazine in order to promote the company's jeans. It cost over $1 million for Calvin Klein to produce and pay Vanity Fair to include the ad in their magazine, but it also became an exemplar of

A. a gatefold. B. an insert. C. a full unit. D. island halves. E. a junior unit.

Business