Strategic planning requires ________________ to facilitate the process of assessing opportunities or threats from competitors.
A. Internet surveys
B. marketing analytics
C. international marketing
D. marketing research
E. consumer data
Answer: D
You might also like to view...
Which of the following was NOT discussed by your authors as stylistic devices or "tips" to consider when writing the research report?
A) prepare the appendix in a smaller font than that used for the report B) begin paragraphs with topic sentences which state the main idea of the paragraph C) use jargon sparingly D) proofread aloud E) use strong verbs
A business buyer typically makes the greatest number of decisions in a straight rebuy situation and the fewest in a new-task situation
Indicate whether the statement is true or false
A brand community refers to
A. those brands with whom a person does not wish to be identified with. B. people to whom an individual looks to as a basis for purchasing particular brands. C. a specialized group of consumers with a structured set of relationships involving a particular brand, fellow customers of that brand, and the product in use. D. those buyers who, through the size of their purchases, affect where marketing dollars will be spent on a particular brand. E. the relatively permanent, homogeneous divisions in a society that consists of people who share similar values, interests, behaviors, and brands.
Which of the following statements is true regarding a credit memorandum and its relationship to a company's bank reconciliation procedures?
A) It must be added to the balance per the customer's records. B) It is issued to notify a company of bank service charges which need to be recorded on the company's records. C) It is issued when a customer gives the company an NSF check which needs to be recorded on the company's records. D) It must be recorded as a debit to the balance per the company's records.