Red Chilly Productions, a production studio based in the United States, decides to make a major change in its distribution strategy. It withdraws contracts from its retail partners and begins to operate its own rental store
This results in its retail partners filing several lawsuits against the company. This scenario is an example of__________.
Fill in the blanks with correct word.
ANSWER: horizontal conflict
This scenario is an example of horizontal conflict. Horizontal conflict occurs among channel members on the same level, such as two or more different wholesalers or two or more different retailers that handle the same manufacturer's brands.
You might also like to view...
Answer the following statements true (T) or false (F)
1. Chicago Cutlery reinstituted a sales contest with the same rules as the one that it used five years ago. This is an example of a process innovation. 2. Entrepreneurs tend to be tolerant of ambiguity. 3. Most organizations experience innovation as a matter of course; it happens naturally as part of everyday business. 4. The three most important ways to encourage innovation are by providing the right organizational culture, a team-based structure, and creative talent.
Briefly describe the relative advantages and disadvantages of the various dispatching rules listed in the textbook. Why might a firm wish to choose one rule over another?
What will be an ideal response?
?Which of the following mathematical expressions is used to compute the percentage rate of return on a bond?
A. ?Current Yield + Coupon Rate of Interest B. ?Current Yield + Capital Gains Yield C. ?Market Return + Maturity Value D. Market Yield + Current Yield? E. ?Market Yield + Capital Gains Yield
The job of the creative team is challenging because
A. advertising campaigns are generally considered expendable. B. of the primacy effect in advertising. C. advertisers and clients typically opt for mundane ad formulas. D. of the recency effect in broadcast advertising. E. every marketing situation is unique.