________ is broadly defined as the degree to which employees have the ability and the willingness to accomplish their specific tasks.
A. Emergence
B. Effectiveness
C. Readiness
D. Integration
E. Efficiency
Answer: C
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Of the following consumer promotions, the best for encouraging consumers to try a new product is:
A) coupons B) sampling C) premiums D) contests or sweepstakes
A SWOT analysis evaluates an organization's strengths, weaknesses, objectives, and threats.
Answer the following statement true (T) or false (F)
Answer the following statements true (T) or false (F)
1. One of the factors that determines base pay is what competitors are paying. 2. Stock options are considered a benefit, as part of a compensation package. 3. Benefits are additional nonmonetary forms of compensation designed to enrich the lives of all employees in the organization, which are paid all or in part by the organization. 4. In the United States, benefits account for only about 10% of total employment compensation.
Which of the following statements about sales puffery is true?
A. Puffery typically occurs when a salesperson deliberately makes erroneous statements. B. The difference between sales puffery and statements of fact is easy to distinguish. C. Generally, the less knowledgeable the customer, the greater the chances the court will interpret a statement as actionable. D. A salesperson's statements of puffery should be taken at face value and considered factual. E. Misrepresentation cases are judged on the use of standardized words and phrases.