Which of the following statements about sales puffery is true?
A. Puffery typically occurs when a salesperson deliberately makes erroneous statements.
B. The difference between sales puffery and statements of fact is easy to distinguish.
C. Generally, the less knowledgeable the customer, the greater the chances the court will interpret a statement as actionable.
D. A salesperson's statements of puffery should be taken at face value and considered factual.
E. Misrepresentation cases are judged on the use of standardized words and phrases.
Answer: C
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