________ is a measure of the percentage of people in a target market who are exposed to an ad campaign during a given period of time
A) Frequency
B) Qualitative value
C) Impact
D) Premium
E) Reach
E
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Preston Company has three divisions. The company should consider a cost to be a direct cost of a division if:
A. It meets guidelines imposed by generally accepted accounting principles. B. It can be traced to a division in a cost-effective manner. C. It can be allocated to a division. D. It is a variable cost.
Which of the following is NOT true regarding skipping practice sessions?
a. It is a sign of overconfidence. b. It is a disservice to your audience. c. It can help you remain calm. d. It is a disservice to yourself.
What is not one of Komando’s eight tips for taking back control of your email?
a. Responding to each email as they pop up in your inbox. b. Send less email. c. Create templates for frequently sent announcements and messages. d. Designate time in your calendar to check email.
Which of the following is a key marketing strategy of the maturity phase of a product life cycle?
A. Building awareness B. Reinforcing brand positioning C. Targeting competitors D. Reducing spending