Which of the following is a key marketing strategy of the maturity phase of a product life cycle?
A. Building awareness
B. Reinforcing brand positioning
C. Targeting competitors
D. Reducing spending
Answer: C
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At the home improvement store Home Fits, there is an area at the back that has one of three categories of merchandise throughout the year. From January through March, the area has organization and garage storage merchandise; from April through September, it has lawn, garden, and patio merchandise; and from October through December, it has Christmas merchandise. This special section at the store is an example of a(n)
A. gondola display. B. promotional area. C. consumer motivator. D. freestanding fixture. E. impulse product center.
Section 14(e) of the Securities Act of 1934 makes it unlawful for any person to:
a. make any untrue statement of material fact in connection with any tender offer, even if the target company is not subject to the 1934 Act's reporting requirements. b. omit to state any material fact in connection with a tender offer. c. engage in any fraudulent, deceptive, or manipulative practices in connection with any tender offer. d. All of these.
Which of the following is true regarding sales force payment methods?
A. Straight salary provides the most security and control. B. Combination plans offer some degree of security, incentive, and control. C. It is common to sacrifice some simplicity to gain more flexibility, incentive, or control. D. Straight commission offers the most incentive. E. All these answers are correct.
"Smoothing out earnings" can be a comfort name for:
a. Cooking the books. b. Manipulating earnings. c. The perfectly legal practice of timing expenses and income to avoid blips that affect share value. d. All of the above