You should always evaluate the ________ of your audience, as some members may face cognitive limitations or learning disabilities.

A. age
B. culture
C. mental capabilities
D. physical capabilities


Answer: C

Communication & Mass Media

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What is it called when a company's image is promoted rather than a product?

A) institutional advertising B) image management C) adversarial PR D) puffery

Communication & Mass Media

Donna takes an exam and doesn't think she did well. When the teacher returns the exam,

Donna mistakenly thinks the "A" at the top of the paper is an "F." Her misperception is due primarily to A. selective distortion. B. paying attention to two stimuli at once. C. multi-tasking. D. laws of organization.

Communication & Mass Media

In comparison to traditional media, the need to produce valuable content in the social realm is ______.

A. just as urgent B. significantly higher C. slightly lower D. almost nonexistent

Communication & Mass Media

High-context communicators prefer to make information very explicit-expressed in words.

Answer the following statement true (T) or false (F)

Communication & Mass Media