These are the tangible result of the sales effort:
a. contracts
b. radio copy
c. co-op advertising
d. commercials
e. all of these
f. none of these
.D
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Communication among people about the same age is probably
_________ than communication with people of different ages. A. easier B. more interesting C. not much different D. more challenging E. longer lasting
In cultures with predominantly polychronic time, there is a schedule for one thing at a time
Indicate whether the statement is true or false.
Each of the following is an example of an overt audience response EXCEPT:
A. An audience member asks a question of the presenter. B. Audience members raise their hands if they agree. C. An audience member states an opinion about the presentation. D. An audience member changes her mind upon hearing new information.
Meyrowitz agrees with McLuhan that electronic media have social consequences.
Answer the following statement true (T) or false (F)